Sally Beauty is a destination for all of your beauty needs. While Sephora and Ulta may have their fair share, Sally Beauty's niche is providing exclusive products. A classic store like Sally, is often not taken seriously when it comes to its own brand. Well, it's time to stop sleeping on Sally Beauty, especially as it releases its very own bond-repair range. 

Named "BondBar," it features four products: pre-shampoo, shampoo, conditioner, and styling cream, per Glossy. The best part is that the range is super affordable with each product only costing $9.99, per Sally Beauty. The chicly packaged range uses that same popular bonding technology to strengthen and repair damaged hair. VP of Global Product Development for Sally Beauty, Steve Chattin, explains, "We felt like [individual bond-building products] would have gotten less attention or [gotten lost] in the noise of the store. We wanted to pump up the attributes and the visual presentation to better showcase the [hair-care] solution to the consumer," per Glossy. 

As a store that heavily sells hair dyeing products, this is a genius move to also offer the products that can help keep your hair healthy. GVP of Merchandising for Sally Beauty, Maryann Herskowitz, clearly understands her market as she explains, "We knew the consumer was coloring her hair with vivid hair color. We knew she was heat-styling a lot. And we also knew she was on the quest for healthier hair," per Glossy.