According to Business Insider, Target's main demographic is millennial moms around 39 years old, who have a household income of around $80,000. (This doesn't leave much in the way of luxury shopping!) In contrast, Lululemon caters to wealthy females who are around 32 years old, per Business Insider. Household income aside, the similarity in gender and age makes it easy to see why Target would want to tap into Lululemon's top products. One such product is the popular Everywhere Belt Bag, per StyleCaster. The bag is made for the on-the-go woman and is perfect for housing essentials like your wallet, phone and keys. Plus, its water repellent fabric makes it perfect for any type of weather, as LuluLemon's website notes. And while $38 is actually quite low for a company known for their $118 leggings, Target created an almost identical bag for less than half the price.

Target's version is from the brand Wild Fable, and it can be worn across your waist as a fanny pack or cross-body bag. Like Lululemon's Everywhere Belt Bag, it's the perfect size for carrying your essentials — AND it comes in tons of color options, from a simple black to a bold neon yellow. We're already spotted the cute bag cropping up on Instagram. As of this writing, several colors are quickly selling out!