According to the brand's marketing materials, Dazzle Dry was founded on the principles of promoting both healthy nails and a healthy environment. Using vegan ingredients, it offers gel-like nail polishes that shouldn't damage the nail bed. Its chemical composition is designed to deliver the quality and lifespan of gel manicures, and it boasts a non-yellowing, hypo-allergenic, and cruelty-free formula.

For $72, the Dazzle Dry System Virtual Bundle comes with its priming and strengthening Nail Prep, Base Coat, Top Coat, and Revive treatment that's intended to fix top coats and nail lacquers that have thickened over time. After prepping the nails, customers are instructed to go in with the two coats of the top coat and two coats of the chosen nail lacquer. The nail lacquers, which are sold separately and come in over 150 shades, should air-dry within five minutes. Once it's applied, use the base coat, and voila! You have a gel-like manicure that can last up to two weeks.

Unlike gel manicures, the Dazzle Dry nail lacquers are designed to be easily removed with a non-acetone polish remover. However, the company does sell a gentle acetone lacquer remover made with lemongrass and clove oil.