Lifetime's "guilty pleasure" movies continued to be a hit with their fanbase well into the '90s. By the latter 'part of the decade, the channel had become the place for the most sensational of movies. " 'Teens in jeopardy' was an incredibly successful genre for us," Arturo Interian, vice president of Lifetime original movies, detailed to The Washington Post in 2015. "We would literally sit around a room and talk about all the horrible things that could happen to teens, or what teens could do." Although such films did bode well for the company at that time, Lifetime began 86ing the cringe-worthy titles, overly dramatic tropes, and even those beloved worst case scenario storylines.

But, if this genre was working so well for the channel, why did Lifetime set about revamping their image once again? Tanya Lopez, senior vice president of original film programming, told the publication, "I think the goal was to make the movies more relevant. Make them feel more contemporary. Make them build a new audience." She continued, saying, "Not just keep the audience that we had... and we really had to turn this cruise ship around."