The obvious flaw of the Chill System was, well, obvious. After musing about how heavy traditional cooler boxes are, Chase Mitchell extolled the virtues of their product, which allows you to enjoy "hours of ice-cold drinks anywhere and save time, money, and the environment." As it only provides for three drinks, there's no doubt you'd save money. Kevin O'Leary was the first to address the elephant in the room. "It only holds three cans?" he asked (per YouTube). "I don't know about you, but I'll get through this in about 45 minutes." It was downhill from there. "We've heard that feedback before from macho men on the internet," Mitchell shot back. Oh, dear.

"What are the sales?" Robert Herjavec asked, cutting straight to the chase. "We've done $111,000 to date," Brian Bloch replied. "That's over the last two years." There were raised eyebrows all around. Block explained that they'd raised $51,000 on Kickstarter. "What does it cost?" Mark Cuban asked. "Our product cost is awful," Bloch admitted. Crickets.

"Shark Tank" doesn't pay people to go on the show, but the investors do hope to get some bang for their buck. Bloch admitted it cost $37 to make the product. The heavy bag of ice and polystyrene cooler looked better by the minute. Bloch announced they'd since managed to bring the cost down to $18. However, they were selling the product to retailers at a loss. Herjavec was visibly stunned. The investors were all out.