Zack Bia was unexpectedly launched into fame as a 19-year-old college student in 2015. After he was mistakenly assumed to be a member of rapper Fetty Wap's entourage, the New York native was singled out by a Los Angeles club promoter, which served as the catalyst for Bia's entry into the business. If you're unfamiliar, club promoters are hired by venues to market events and curate a crowd, working to maintain a club's desired reputation and vibe.
While Bia started out as a low-level promoter, he eventually went on to work with the high-profile hospitality company H. Wood Group, where he became connected with stars like Luka Sabbat and Dominic Fike. Most notably, Bia was befriended by legendary rapper Drake, who featured the club promoter in a since-deleted post on his Instagram page in 2017 and then in the music video for his song "Money in the Grave."
It's through the sign-offs of such notable celebrities that Bia was launched into mainstream fame, eventually turning this social clout into professional success by pursuing professional DJing, which really popped off during quarantine with the virtual DJ sets he hosted on Instagram, and launching his own record label. In 2018, he founded Field Trip Recordings, which has since signed artists such as Yeat and SSGKobe.