One respondent to the Hello Bello ad posted by Kristen Bell argued, "So your kids deserve privacy but you don't mind exploiting other people's children for monetary gain?" The "Veronica Mars" star and her husband, Dax Shepard, never reveal their daughters' identities on social media; though they do appear in pictures with them, the girls' faces are either covered with emojis or turned away from the camera. They have even (respectfully) confronted paparazzi who have tried to snap a pic of their kids, ultimately getting them to delete the potentially dangerous photos. 

So, seeing Bell and Shepard openly presenting another young child on Instagram was hypocritical to some. One fan wrote, "You celebrities. You want everyone else to follow rules you don't have to." When the commercial was released, the couple's first daughter, Lincoln Bell Shepard, would have been six years old, while their second, Delta Bell Shepard, was around five. The girls would therefore have been a bit too old to star in a diaper commercial, but that didn't stop commenters from suggesting they should have used their own children or none at all in the ad.

Still, plenty of fans appreciated the commercial's comical nature. "That's hilarious! Great commercial Kristen! So funny!" read one response. Another urged the parents and co-founders: "Don't listen to negative comments. Children have been on commercials for years!"